Bot for Selling Telegram Stars and Premium: How to Automate Sales Using Fragment

Telegram Stars are Telegram’s internal currency. Stars are used to pay for digital goods in bots and mini-apps, send gifts, support creators with paid reactions, and unlock paid content in channels. Telegram Premium is a subscription with advanced features: large files, voice message transcription, and exclusive stickers and reactions.

You can buy Stars and Premium directly in the app, but many people look for a cheaper or more convenient way—and turn to resellers. This forms the basis of a straightforward business: a bot that automatically sells Stars and Premium.

Why People Buy from Resellers

• Price. Within the app, Stars are purchased on mobile devices through the App Store and Google Play—which charge their own commissions. A reseller buys through Fragment and can offer a lower price.
• Payment method. The buyer pays using their preferred method—by card, through SBP, or with cryptocurrency—rather than whatever’s available in their app store.
• Gifts. Stars and Premium can be sent to any username—which is convenient for treating a friend or paying for something on someone else’s behalf.

What Is Fragment

Fragment is the official marketplace of the Telegram ecosystem, where usernames, numbers, Telegram Premium, and Stars are sold. Payments are made in TON—the cryptocurrency of The Open Network blockchain. It is through Fragment that intermediary bots purchase Stars and Premium for their clients.

How the Seller Bot Works

1. The buyer selects a product in the bot or mini-app—the number of Stars or the Premium subscription period—and specifies the recipient’s username.
2. The bot displays the price and accepts payment.
3. After payment is confirmed, the bot automatically purchases the stars or Premium subscription via Fragment, paying with TON from its own wallet.
4. The recipient receives the stars or subscription, and the buyer receives a notification that the order has been fulfilled.
5. Everything is logged in the history: who bought what, when, and at what price.

The owner simply needs to top up the TON wallet used for purchases and monitor prices.

Bot or Web App

A classic bot operates within a chat: buttons, menus, messages. A Web App (mini-app) opens inside Telegram as a separate window with a full-featured interface: a storefront, balance, and product cards. A mini-app looks like a real store and usually inspires more trust among buyers, while a bot is easier to set up. Many projects use both options.

Additional Services

The audience that buys stars often uses other digital services as well. That’s why such bots include features like Steam top-ups: the buyer enters their username and the amount, the bot processes the payment, and tops up the balance through a connected service. The more useful services available in one place, the more often customers return.

What to Consider Before Launch

• TON balance in your wallet. The bot purchases stars with its own funds and only then receives the customer’s money into its account—keep a reserve to cover peak sales.
• TON exchange rate. You price stars in rubles or dollars, but you purchase them with TON. Build in a markup to account for exchange rate fluctuations and update prices regularly.
• Username verification. A mistake in the recipient’s name is a common cause of disputes. A good bot shows who the order will go to and asks for confirmation.
• Accepting Payments. Payment methods in the bot and how to set them up are covered in the article “How to Accept Payments in a Telegram Bot”.
• Telegram and payment service policies. Make sure your sales model complies with them.

Where to get a bot like this

Building one from scratch involves integrating with Fragment and TON, processing payments, managing order history, and setting up an admin panel. It’s faster to use a ready-made project with source code and deploy it on your own server—see below for a bot that automatically sells Stars, Premium, and Steam top-ups. The general setup process is described in the article “How to Create a Store Bot on Telegram”.